Ben Affleck, the star and director of "AIR," recently divulged the pivotal role that basketball icon Michael Jordan played in the making of the film. During a press conference, Affleck emphasized the impact that Jordan's endorsement had on the project.
Ben Affleck, known for his acclaimed work in films like "Good Will Hunting" and "Argo," recently shared his insights into the making of his upcoming biographical sports drama, "AIR." The film delves into the behind-the-scenes story of how Nike signed a groundbreaking sneaker endorsement deal with a young Michael Jordan in 1984.
In a press conference held in Los Angeles, Affleck shed light on the crucial role that Jordan's approval played in the development of the film. He revealed that he had personally met with the NBA legend before embarking on the project to gain his support and ensure the accuracy of the portrayal.
Affleck elaborated on the importance of obtaining Jordan's blessing for the film, stating, "Getting Michael Jordan's approval was paramount for us. He was a colossus in the world of sports and fashion, and his image was synonymous with basketball. We wanted to make sure that we captured his essence and the significance of that moment in time."
The director praised Jordan's willingness to collaborate on the film, saying, "Michael was incredibly gracious and supportive. He provided us with invaluable insights and guidance, and he trusted us to tell his story with authenticity."
Affleck's dedication to authenticity extended beyond Jordan's involvement. He meticulously researched the historical events depicted in the film, consulting with sportswear executives, advertising professionals, and even former Nike employees to ensure a faithful recreation of the pivotal events that shaped the sneaker industry.
The film features an ensemble cast that includes Matt Damon, Viola Davis, and Jason Bateman, each playing key figures in the story of Nike's pursuit of Michael Jordan. Affleck explained that the diverse cast was chosen to reflect the multifaceted nature of the negotiation process between Jordan, Nike, and his parents.
Affleck expressed his excitement about sharing the film with audiences, saying, "We believe that 'AIR' is a compelling and entertaining story that will resonate with anyone who has ever chased a dream or been inspired by the power of sports."
"Michael Jordan's approval was a testament to the integrity and authenticity of our approach," Affleck concluded. "We hope that the film will capture the spirit of that era and the enduring impact that Jordan's partnership with Nike had on popular culture."
