The Biden campaign has launched a $50 million ad campaign ahead of the first presidential debate, highlighting former President Trump's conviction and emphasizing the importance of "character" in the 2024 presidential race.
The Biden campaign has launched a new ad campaign, investing $50 million in an effort to highlight former President Trump's conviction and emphasize the importance of "character" in the upcoming 2024 presidential race.
The new ad, titled "Character Matters," highlights the recent jury verdict in New York v. Trump, in which Trump was found guilty on all 34 counts of falsifying business records in the first degree. Despite pleading not guilty and vowing to appeal, the ad highlights Trump's legal challenges and paints him as a "convicted criminal."
Biden's $50 Million Ad Blitz Targets Trump's Conviction, Stresses 'Character Matters'
The ad contrasts Trump's legal troubles with Biden's focus on "lowering health care costs and making big corporations pay their fair share." It argues that the election is a choice between a "convicted criminal who is only out for himself" and a "president who is fighting for your family."
The ad blitz is part of the Biden campaign's $50 million paid media campaign for June and will run on general market television and Connected TV in all battleground states and on national cable.
Biden's $50 Million Ad Blitz Targets Trump's Conviction, Stresses 'Character Matters'
Biden campaign communications director Michael Tyler emphasized that "character matters" in the 2024 presidential race, stating that "the President of the United States should be someone who understands that the highest office in the land is about you and your family – not a vehicle to enrich yourself."
Tyler stressed that Biden's focus on "safer communities, for the middle class, and to ensure that corporations are paying their fair share" is a stark contrast to Trump's campaign of "revenge and retribution."
Biden's $50 Million Ad Blitz Targets Trump's Conviction, Stresses 'Character Matters'
The Trump campaign dismissed the ad as a "sham trial meant to be election interference," claiming that "Americans see through it." The campaign emphasized Trump's strong polling numbers in key battleground states and dismissed Biden's efforts as "failing."
The Biden campaign also announced plans to target voters in battleground states for June as part of its "aggressive and comprehensive efforts to engage and activate voters." The campaign is making "historic" investments to reach Black, Latino, and Asian American and Native Hawaiian/Pacific Islander voters, calling it the "largest investments to date."
Biden's $50 Million Ad Blitz Targets Trump's Conviction, Stresses 'Character Matters'
The ad campaign comes after the Biden campaign raised a record $30 million at a star-studded fundraiser in Los Angeles hosted by Jimmy Kimmel, attended by former President Obama and celebrities like George Clooney and Julia Roberts.
The first presidential debate will be hosted by CNN on June 27 in Atlanta.
