Vice President Kamala Harris, the presumptive Democratic presidential nominee, is facing intense scrutiny from the GOP in the form of attack ads, while also benefitting from a surge in earned media.
In the wake of former President Trump's massive spending on attack ads against Vice President Kamala Harris, the Democratic Party nominee, the Trump campaign has outspent Harris' campaign 25-1 on TV and radio advertising, focusing on issues such as the border crisis and inflation. Despite this, Harris has earned a significant amount of media coverage since President Biden announced his endorsement.
However, the Harris campaign remains unfazed by the onslaught of GOP attacks, emphasizing its efforts to secure earned media and eventually launch its own advertising campaign. Filmmakers were present at Harris' recent rally in Wisconsin to capture footage for a digital-only ad.
Biden's Endorsement: Kamala Harris Faces GOP Attack Ads as She Enters Presidential Race
Meanwhile, the Trump campaign has booked $45 million in ads, while MAGA Inc. has booked another $23 million. Pro-Biden super PAC Future Forward will roll out a $129 million ad campaign in September, further intensifying the advertising battle.
Harris and Trump are currently locked in a close contest, according to a new national poll conducted after Biden's endorsement of his vice president. Trump holds a one-point edge over Harris, with 46% support compared to Harris' 45%. Nine percent of those questioned were undecided.
Biden's Endorsement: Kamala Harris Faces GOP Attack Ads as She Enters Presidential Race
The influx of GOP attack ads targeting Harris reflects the high stakes of the presidential race and the perception of Harris as a formidable challenger to Trump. However, Harris' strong media coverage and the support of former President Biden suggest that the race remains competitive.
As the campaign progresses, both parties are expected to continue their advertising efforts, with the Trump campaign likely to maintain its dominance but Harris' campaign poised to mount a robust advertising campaign of its own. The close nature of the race, as indicated by recent polls, keeps the outcome uncertain and the future of American politics in the balance.
Biden's Endorsement: Kamala Harris Faces GOP Attack Ads as She Enters Presidential Race
