iRomaScents, an innovative artificial intelligence technology, revolutionizes the way customers select perfumes and colognes. By analyzing preferences and generating personalized recommendations, this AI tool elevates the shopping experience and streamlines the process of finding the perfect scent.
Gone are the days of aimlessly navigating through countless fragrance counters. iRomaScents, an ingenious artificial intelligence technology, has arrived to transform the way customers discover and select their signature scents.
Co-founded by Avner Gal and Erin Berry, this groundbreaking device combines sophisticated AI algorithms with a sleek, user-friendly interface. The result is a captivating experience that empowers customers to explore a vast array of fragrances and find the perfect match for their personal preferences.
iRomaScents: AI Enhances Fragrance Shopping Experience
At the heart of the iRomaScents system lies its digital scent generator. This remarkable device houses 45 refillable cartridges, each containing a distinct fragrance. To begin the fragrance journey, customers engage with the "AI Wizard" application, which inquires about their gender, age, desired fragrance type, strength, occasion, and budget.
The AI Wizard then delves deeper, exploring the user's scent preferences and desired emotional response when wearing fragrance. This comprehensive data collection allows the AI to meticulously analyze the user's unique olfactory profile.
iRomaScents: AI Enhances Fragrance Shopping Experience
Based on the user's responses, the technology selects a primary fragrance recommendation. To ensure a comprehensive experience, it also generates three additional backup recommendations. This curated selection empowers customers to explore fragrances that both align with their preferences and potentially introduce them to new olfactory horizons.
To experience the recommended scents, users simply tap on the screen. The iRomaScents device swiftly dispenses samples onto a test strip or directly onto the user's wrist. The device seamlessly integrates with up to three iRomaScents generators, providing access to an astounding 135 fragrances.
iRomaScents: AI Enhances Fragrance Shopping Experience
"With iRomaScents, customers have the freedom to make informed fragrance choices without relying on sales associates," Gal explains. "The process is highly intimate and enables users to confidently select a fragrance that resonates with their unique style and preferences."
The AI technology employed by iRomaScents extends beyond the in-store experience. The company has developed an online platform that guides shoppers through the matching process and directs them to stores where their recommended fragrances are available.
iRomaScents: AI Enhances Fragrance Shopping Experience
Furthermore, each fragrance preference match-up enriches the AI tool's database through machine learning. This continuous learning process ensures that the technology constantly evolves, refining its recommendations with each customer interaction.
Currently, iRomaScents generators grace the shelves of Maison KOSE stores in Tokyo, Japan. However, the company's ambitious plans include expanding into U.S. stores in the near future.
iRomaScents: AI Enhances Fragrance Shopping Experience
The public response to the iRomaScents device has been overwhelmingly positive. Gal and Berry report that nearly 100% of attendees at trade shows who have experienced the device express their intention to purchase the recommended fragrance.
Beyond commercial retail, the iRomaScents technology holds boundless potential. Gal envisions incorporating fragrance into educational settings, such as classrooms and museums, to enhance lessons with evocative scents. Other future applications could include immersive cinema experiences and assisting individuals with anosmia (loss of smell) in rediscovering the world of scents.
iRomaScents: AI Enhances Fragrance Shopping Experience
As the fragrance industry continues to evolve, iRomaScents stands as a testament to the transformative power of technology. By harnessing the capabilities of artificial intelligence, the company empowers customers to personalize their fragrance journeys and discover scents that truly embody their individuality.
