Vice President Kamala Harris has experienced a surge in favorability ratings following a media "reset" campaign strategy, reaping positive coverage in contrast to her predecessor, Joe Biden.
Vice President Kamala Harris has witnessed a significant rise in her approval ratings, buoyed by a favorable media narrative that has emerged post-President Biden's withdrawal from the presidential race. According to a recent Associated Press poll, 48% of Americans hold a positive view of Harris, reflecting a 9-point jump from earlier this year. This surge marks a sharp distinction from Biden's own favorability ratings when he exited the race, which stood at just 38%.
The positive media coverage has played a pivotal role in Harris's enhanced public perception. Former Trump communications advisor Bryan Lanza attributes this to a "reset" in media strategy, which has successfully thrust Harris into the spotlight and shaped a more positive narrative surrounding her campaign.
Kamala Harris's Media Campaign Reset: Positivity Boost Amidst Election Race
The media has largely praised Harris's recent campaign events and speeches, showcasing her oratorical skills and political acumen. In contrast, her predecessor, President Biden, faced a barrage of criticism during his campaign, particularly for his perceived lack of energy and occasional gaffes.
Meanwhile, former President Donald Trump's approval ratings hover around 41%, indicating a close contest between him and Harris. Polling data reveals a neck-and-neck race, with both candidates within the margin of error. Harris holds a narrow lead in some surveys, while Trump maintains an advantage in others.
Kamala Harris's Media Campaign Reset: Positivity Boost Amidst Election Race
Despite her positive media coverage, Harris has faced criticism for her lack of media transparency. She has gone a considerable period without holding a formal press conference, sparking concerns about her accessibility and openness to scrutiny. While she has engaged in informal interactions with reporters, her absence from formal press interviews has raised questions about her willingness to engage with the press.
Comparatively, Trump has actively participated in multiple press conferences and interviews, fielding questions from various outlets, including a two-hour session with supporter Elon Musk. These engagements have allowed Trump to shape his message and respond to criticisms directly.
Kamala Harris's Media Campaign Reset: Positivity Boost Amidst Election Race
The left-leaning Washington Post editorial board and liberal columnist Perry Bacon have criticized Harris for avoiding press engagement, emphasizing the importance of accountability and transparency in electoral processes. They argue that Harris needs to address policy shifts, including on fracking, border security, and private health insurance.
As the race for the White House intensifies, both Harris and Trump will face increased scrutiny from voters and the media. Harris's media "reset" strategy has garnered positive attention thus far, but her lack of formal press conferences could potentially undermine her efforts. Conversely, Trump's active engagement with the press may provide him with an advantage, allowing him to directly address criticisms and shape the narrative surrounding his campaign.
Kamala Harris's Media Campaign Reset: Positivity Boost Amidst Election Race
