Vice President Kamala Harris has adopted a media strategy that relies heavily on social media, with 75 days passing since her nomination without an official press conference.
Vice President Kamala Harris, the presumptive Democratic nominee for president, has opted for a social media-centric media strategy, notably abstaining from holding an official press conference for 75 days since her nomination. Despite this, Harris has increased her appearances in radio interviews and solo sit-downs with local television stations. She has also made time for high-profile events with supporters like Oprah Winfrey.
Conservative host Jorge Bonilla believes Harris is unlikely to hold a press conference due to the media's perceived protection of her "plexiglass basement" strategy. This strategy allows Harris to give the illusion of accessibility while remaining largely unaccountable to the press.
Kamala Harris's Social Media Campaign Strategy
In a recent interview, Harris's response to a question about economic policy drew criticism. When asked about specifics, she cited her middle-class upbringing and emphasized the importance of dignity and opportunity. Some observers felt her answer lacked substance.
Despite the absence of formal press conferences, Harris's social media strategy has allowed her to control her messaging and avoid potentially challenging questions. As she navigates the campaign trail, it remains to be seen whether she will eventually engage in more traditional press interactions.
Kamala Harris's Social Media Campaign Strategy
Fox News Digital's Paul Steinhauser contributed to this report.
Harris's social media-heavy approach differs from that of her Republican opponent, former President Trump, who has held several news conferences since the beginning of August. Trump has used these opportunities to criticize Harris and discuss issues such as crime, immigration, and inflation.
Kamala Harris's Social Media Campaign Strategy
Some commentators have suggested that Harris's avoidance of press conferences is a deliberate strategy to shield herself from scrutiny. By relying on social media, Harris can carefully curate her image and avoid the potential pitfalls of live questioning.
However, critics argue that Harris's lack of formal press engagement undermines transparency and accountability. They contend that voters deserve the opportunity to hear directly from the candidates and assess their ability to handle unscripted questions.
As the campaign progresses, it remains to be seen whether Harris will continue to rely solely on social media interactions or eventually accede to the traditional practice of holding press conferences. Her decision will have implications for her image, the level of scrutiny she faces, and the voters' perception of her candidacy.
Ultimately, the effectiveness of Harris's social media strategy will depend on her ability to connect with voters through carefully controlled messaging while addressing their concerns and demonstrating her competence to serve as president.
