Former President Trump's Super PAC, MAGA Inc., has launched a TikTok account, becoming the first entity connected to the presumptive Republican presidential nominee to join the platform. The move signals MAGA's intention to harness the power of social media to distribute its messaging and mobilize voters in the 2024 election.
Former President Donald Trump's Super PAC, Make America Great Again Inc. (MAGA Inc.), has made its presence felt on TikTok, becoming the first entity linked to the presumptive Republican presidential nominee to join the popular video-sharing platform.
The launch of @MAGA marks a significant step in MAGA Inc.'s efforts to utilize social media as a powerful tool to disseminate its messaging, engage with voters, and bolster Trump's 2024 election campaign.
According to MAGA Inc. CEO Taylor Budowich, TikTok, with its millions of users, provides a valuable platform to reach out to voters and deliver President Donald J. Trump's "pro-freedom, pro-America agenda."
The MAGA TikTok account has already begun posting content highlighting the economy under President Biden and touting the potential economic "boom" if Trump is elected. Another post targets Robert F. Kennedy Jr., criticizing his record and past support for Democrats like Hillary Clinton and former President Barack Obama.
MAGA Inc.'s foray into TikTok comes amid ongoing concerns over the platform's parent company, ByteDance, and its ties to the Chinese Communist Party. However, Trump himself, despite expressing opposition to a potential ban on TikTok, is not active on the platform.
Despite these concerns, Budowich emphasizes that MAGA Inc. will not cede any platform, including TikTok, to political opponents. The PAC's objective is to ensure that President Trump's "America First agenda" reaches every corner of the internet and every precinct in the country.
While the Biden White House refrains from using TikTok due to security concerns, the Biden campaign maintains an account on the platform. TikTok and its parent company, ByteDance, have filed a lawsuit challenging the U.S. law mandating the sale of the social media platform to a non-Chinese-controlled company.
The lawsuit argues that such divestiture is not feasible, citing the Chinese government's restrictions and TikTok's investment of $2 billion in protecting user data. TikTok's CEO, Shou Zi Chew, expressed confidence in prevailing in this legal battle.
Despite the new law, the Biden campaign has stated its intention to remain on TikTok. The platform's popularity and reach make it an attractive tool for political campaigns seeking to connect with voters and amplify their messages.
MAGA Inc.'s TikTok launch further underscores the growing importance of social media in political campaigns. With its ability to connect with voters on a personal level and disseminate information quickly, TikTok has emerged as a platform that political entities cannot afford to ignore.
