Hollywood stars Matthew McConaughey and Camila Alves have launched a series of eye-catching advertisements for their tequila brand, Pantalones, with a unique twist: they're going pantless. The couple has been promoting their tequila in various sporting activities, including pickleball and croquet, while opting to forgo pants.
Matthew McConaughey and Camila Alves, the married couple behind the tequila brand Pantalones, have taken their advertising campaign to a new level by shedding their pants. In a series of playful and provocative ads, the duo has been promoting their tequila while embracing the concept of "no pants, no problem."
The latest ad features McConaughey and Alves playing a game of croquet in elegant attire, complete with collared shirts, sweater vests, and a three-piece suit for McConaughey and a top hat. However, viewers quickly notice the striking absence of pants, adding a humorous and attention-grabbing element to the promotional campaign.
"Relationship goals," one social media user exclaimed in response to the photo shared by the couple on Instagram. Another person praised the clever marketing strategy: "Clever - Pantalones tequila strikes again."
The pantsless ad campaign is part of a larger marketing strategy that McConaughey and Alves have developed to promote their tequila. In a press release, they stated that they will not be wearing pants in any future ads, declaring: "We're precious about our tequila, not our pants."
The couple explained their reasoning behind this unconventional approach: "With the explosion in popularity of tequila, there's a level of snootiness that's crept into the category. People now talk about tequila the way they talk about wine."
"While we're all for being passionate about tequila, we wanted to remind people that, above all, it's meant to be fun," the press release continued.
McConaughey and Alves launched Pantalones in 2023 and have already achieved great success, with plans for expansion in the fall. Their first sports-themed pantless ad, released earlier in May, featured the couple playing pickleball without pants. The ad drew inspiration from the iconic Tennis Girl poster from the '70s, featuring a woman walking away from the camera while lifting her tennis skirt.
In October 2023, the couple debuted their first tequila commercial, which featured them riding motorcycles through an agave field, again without pants. The commercial's voiceovers showcased McConaughey and Alves questioning why tequila had become less enjoyable.
"Pantalones Organico," Alves said, as the duo concluded the ad with, "Please do not keep yours on."
The pantsless ad campaign has garnered significant attention and sparked discussions online. A representative for Pantalones told Fox News Digital that McConaughey and Alves themselves came up with the idea.
The couple, who married in 2012, have three children: Levi, Vida, and Livingston. They have been actively involved in promoting their tequila brand, attracting a loyal following with their innovative and humorous marketing strategies.
