Tencent, Mercedes Benz, and Electronic Arts join forces to bring Need for Speed: Assemble, an open-world mobile game, to Mercedes cars in China with a simple over-the-air update.
Chinese Need for Speed enthusiasts are in for a revolutionary ride as Tencent, Mercedes Benz, and Electronic Arts unveil their captivating partnership at Auto China 2024. The trio presents Need for Speed: Assemble, a highly anticipated open-world mobile game that promises an exhilarating gaming experience for fans.
Beyond the realm of handheld devices, Need for Speed: Assemble embarks on an unprecedented journey by integrating into Mercedes Benz cars in China. With a simple over-the-air update, Mercedes drivers will be able to immerse themselves in the game's vibrant world from within their vehicles. This collaboration marks a groundbreaking milestone, transforming Mercedes cars into mobile gaming consoles and revolutionizing the in-car entertainment landscape.
Need for Speed: Assemble unfolds across an awe-inspiring 100 million square meters of open world, dotted with 500 diverse play points. Players embark on an unparalleled adventure, navigating through a labyrinth of real-world circuits and fictional cities. The game encapsulates the essence of street driving and track racing, delivering an adrenaline-fueled experience that has captivated millions of fans worldwide.
To experience Need for Speed: Assemble within Mercedes cars, drivers must possess vehicles equipped with at least the third generation of MBUX, the forerunner of the Mercedes Benz Operating System (MB.OS). This advanced technology platform provides a seamless gaming experience, allowing players to engage in the game effortlessly.
Need for Speed: Assemble offers players the flexibility to choose between Bluetooth gaming controllers and the vehicle's touch-sensitive screen for enhanced control and precision. Whether navigating the game's intricate tracks while stationary or cruising through the open world, players are guaranteed an immersive and responsive gaming experience.
Developed by TiMi Studio and officially licensed by EA, Need for Speed: Assemble serves as a tribute to the franchise's illustrious 30-year history. The game combines the heart-pounding excitement of street racing with the thrill of professional track racing, promising an unforgettable gaming journey.
Need for Speed: Assemble is not merely a game; it is a testament to the rapidly evolving landscape of gaming. The integration of mobile gaming into automobiles represents a paradigm shift, opening up new avenues for entertainment and innovation. With its cutting-edge technology and immersive gameplay, Need for Speed: Assemble sets a high standard for future in-car gaming experiences.
Need for Speed: Assemble is slated for release on mobile devices by the end of this year, further expanding its reach to gaming enthusiasts worldwide. The game's arrival on Mercedes cars in China elevates the gaming experience to new heights, creating an unparalleled synergy between automotive technology and the thrill of racing.
