OnePlus, the mobile manufacturer known for its limited-edition Genshin Impact devices, has announced a surprising partnership with Finnish heavy metal band Lordi to promote its all-metal Nord 2 smartphone. The collaboration has resulted in a promotional track, making it one of the most unique and unexpected pairings in the tech industry.
OnePlus, the Chinese smartphone manufacturer, has ventured into uncharted territory by collaborating with Lordi, the first heavy-metal band to win the Eurovision Song Contest. This partnership marks a deviation from OnePlus's previous collaborations with the mobile gaming community, particularly Genshin Impact.
OnePlus Teams Up with Finnish Metal Band Lordi for Nord 2 Phone Promotion
The purpose of this unconventional alliance is to promote the OnePlus Nord 2, an all-metal smartphone. OnePlus has opted to emphasize the "metal" aspect of the phone rather than its gaming capabilities, unlike previous partnerships.
While the inspiration behind a song about a phone may seem obscure, it is a clever marketing strategy to highlight the Nord 2's durability and strength. The promotional video showcases both the phone and Lordi's signature metal aesthetic, creating a captivating and immersive experience for viewers.
The promotional track is now available on Spotify and other music-streaming services, further extending the reach of OnePlus's marketing efforts. Additionally, the Nord 2 features AquaTouch screen technology, making it shower-friendly and appealing to users who enjoy listening to music in the bathroom.
Despite the absence of a Genshin-themed Nord 2 variant, OnePlus has provided ample options for mobile gamers and general users. The company's curated list of the best mobile games of 2024 provides a comprehensive overview of available titles, while the most anticipated mobile games list offers a glimpse into upcoming releases.
The OnePlus and Lordi partnership is a testament to the brand's willingness to explore unconventional collaborations. By aligning with a renowned metal band, OnePlus aims to attract a broader audience, including heavy metal enthusiasts and tech-savvy consumers who appreciate unique and innovative products.
It is unclear whether this collaboration will lead to additional releases or products, but the initial promotional track and video have generated considerable buzz and anticipation. OnePlus's decision to focus on the Nord 2's durability and premium materials, rather than its gaming capabilities, is a calculated move that targets a different customer base.
As the mobile industry continues to evolve, it will be interesting to see if other manufacturers follow OnePlus's lead and explore collaborations with unexpected partners. By breaking away from conventional marketing strategies, OnePlus has set a precedent for innovative and attention-grabbing campaigns that resonate with audiences beyond the typical tech enthusiast circle.
