Paul Skenes' highly anticipated MLB debut in Pittsburgh was accompanied by the arrival of his girlfriend, LSU gymnast and social media icon Olivia Dunne, who is poised to make a significant impact on the league's marketing strategy.
Paul Skenes' long-awaited debut for the Pittsburgh Pirates on Saturday marked a new era in the Steel City, not only because of his impressive pitching performance but also due to the presence of his girlfriend, Olivia Dunne. The LSU gymnast and social media sensation, known affectionately as "Livvy," has amassed a massive following across multiple platforms, making her one of the most recognizable NIL athletes in college sports.
As the Pirates hyped up Skenes' arrival at PNC Park, they simultaneously celebrated Dunne's entry into the "WAG era," a term coined for the wives and girlfriends of professional athletes. MLB's TikTok account featured Dunne's excitement for her boyfriend's debut, showcasing her unwavering support.
"I always say, it's way harder to be the person in the stands watching because I'm not in control," Dunne remarked. "I can't control — I don't know how to throw a 100 mile (per hour) fastball, but it's hard to have no control. Especially with gymnastics when you're just watching. But I know he's got this and I just have a lot of confidence in him."
Dunne's popularity and influence are drawing parallels to the NFL's successful marketing campaign surrounding Taylor Swift and her relationship with Kansas City Chiefs tight end Travis Kelce. MLB may be following suit, appealing to a new demographic through the allure of high-profile athlete relationships.
With over 13.3 million followers across TikTok, Instagram, and Twitter, Dunne's social media presence is a formidable force. Her fans have been eagerly monitoring her pages for any hints of Skenes' potential call-up to the majors.
Skenes, the No. 1 overall pick in the 2023 MLB Draft, had been dominating in Triple-A Indianapolis, prompting Pirates fans to demand his promotion. The call finally came, and Dunne revealed that they had abruptly woken up from a nap to missed calls from the team instructing Skenes to pack for Pittsburgh.
Skenes' debut exceeded expectations, as he struck out his first two batters with a fastball that registered 102 mph. He reached 100 mph with his heater 17 times throughout his four-inning outing.
"I have so many amazing memories with him, but I know how hard he has worked for this moment," Dunne said. "Seriously, there's nothing that can top this. I'm just so proud."
Dunne's unwavering support for Skenes is likely to translate into a visible presence at Pirates games. The league's social media channels can be expected to feature more Dunne content, showcasing the growing prominence of athlete relationships in MLB's marketing strategy.
As long as Skenes remains in the majors, Dunne will be right there by his side, cheering him on and capturing the attention of fans both old and new.
