The Smith Entertainment Group (SEG), owner of the NHL's newest franchise in Salt Lake City, has launched a survey inviting fans to help choose a name for the team.
The Arizona Coyotes have officially relocated to Salt Lake City, marking the NHL's newest expansion franchise. As the team embarks on a new chapter, the Smith Entertainment Group (SEG), which also owns the NBA's Utah Jazz, is seeking fan input to determine the team's official name.
SEG has compiled a survey featuring 20 potential names, which will remain open until May 22nd. Fans can select up to four names, with only one vote allowed per person.
Among the top contenders is "Yeti," a nod to Utah's mountainous terrain and skiing culture. The name evokes a sense of mystery and power, reminiscent of Seattle's expansion team, the Kraken. The logo could potentially feature a menacing beast on the jerseys, with icy blue, white, and gray color schemes.
Another popular choice is "Hive," a reference to Utah's nickname as the "Beehive State." The name symbolizes perseverance and industry, traits that will be crucial for the franchise's success. The team could incorporate honeycomb patterns into the logo and jerseys, fostering a sense of unity among fans who could refer to themselves as "The Hive."
"Frost" is a name that captures Utah's snowy climate and skiing heritage. It evokes a frosty and mysterious atmosphere, which could be translated into intriguing color schemes and a unique logo. The name is more specific than "Ice" or other snow-related options, offering a more distinctive identity.
"Venom" is a bold and original choice, drawing inspiration from Utah's desert landscapes and venomous reptiles. With no other snake logos in the NHL, "Utah Venom" would stand out with its originality. The team could incorporate fluorescent primary colors and create a dynamic and electric brand identity.
"Outlaws" is a name that evokes the Wild West spirit of Utah and the team's status as the "new kids in town." The name suggests a rugged and rebellious attitude, appealing to fans who enjoy rooting for underdogs and challengers. The logo could feature a stylized cowboy or outlaw icon, establishing the team's unique identity in the NHL.
Other names included in the survey are Mammoth, Fury, Squall, Mountaineers, Glaciers, Caribou, HC, Canyons, Blast, and Freeze. Each name offers its own unique meaning and branding opportunities, providing fans with a diverse range of options to choose from.
The final name selection will be made by SEG, taking into consideration fan input and the marketability of the chosen moniker. The NHL's newest franchise in Salt Lake City is poised to create a buzz with its fresh identity, and fan involvement in the naming process will foster a sense of ownership and excitement among the community.
