After captivating over 230 million players globally, Shadow Fight 3 triumphantly re-enters the Chinese gaming market through a partnership with Wanda Cinema Games. With a strong fan base eager for its return, the game's re-launch marks a significant milestone in its history.
Nekki, the imaginative force behind the acclaimed Shadow Fight series, has proudly announced the highly anticipated re-launch of Shadow Fight 3 in China, in partnership with Wanda Cinema Games. This significant event marks the game's return to one of the world's largest gaming markets, where dedicated fans have patiently awaited its re-emergence.
Shadow Fight 3 Makes Triumphant Return to China with Wanda Cinema Games
Shadow Fight 3 has captivated over 230 million players worldwide since its initial release in November 2017. Its popularity resonated strongly in China, where Shadow Fight 2 had paved the way for its success. By 2021, China accounted for an impressive 25% of the game's total iOS downloads, making it the top market on the App Store.
After persistent efforts from Nekki and its Chinese partners, Shadow Fight 3 secured an ISBN license in August 2023 from China's State Administration of Press and Publication (SAPP). This rare achievement, with only 98 foreign games licensed that year, reflects the game's exceptional quality and compliance with Chinese regulations.
The re-launch of Shadow Fight 3 has garnered immense anticipation, evidenced by the 1.6 million pre-registrations already received. The partnership with Wanda Cinema Games, a leading player in Chinese entertainment and game publishing since 2011, will provide a fully localized experience tailored to Chinese players.
Wanda Cinema Games will leverage its vast user base, movie media channels, and advertising resources to create a dynamic entertainment ecosystem that enhances both game and movie promotions. This collaboration will offer Shadow Fight 3 players an immersive and engaging experience deeply rooted in Chinese culture.
"I'm thrilled to bring Shadow Fight 3 back to our passionate Chinese fans," said Dmitry Terekhin, Founder and CEO of Nekki. "Our collaboration with Wanda Cinema Games will ensure a gaming experience that truly resonates with local audiences. We are eager to introduce more of our games to the Middle Kingdom."
As a free-to-play game, Shadow Fight 3 is now available for download on the App Store and Google Play. Its return to China marks a new chapter in the game's history, promising an exciting future for players and Nekki alike.
