Denver Water, the city's water service provider, has taken a creative approach to water conservation by releasing a music video parody of the Backstreet Boys' hit song "I Want It That Way." The "Splashstreet Boys" and their parody song, "I Water That Way," aim to educate the public about responsible water use during summer months.
In a clever marketing move, Denver Water has harnessed the power of nostalgia by channeling the beloved 90s boy band Backstreet Boys to promote water conservation. The result is a viral music video parody that has not only captured the attention of the public but also the Backstreet Boys themselves.
The "Splashstreet Boys," clad in all white, recreate iconic scenes from the original "I Want It That Way" music video. The parody lyrics, however, focus on water conservation, urging listeners to refrain from watering during rain or wind, and to choose climate-friendly landscaping options like Coloradoscape.
According to Jimmy Luthye, Denver Water's communications manager, the idea for the parody surgió years ago while listening to the radio. Despite potential ridicule, Luthye pursued the concept out of a love for boy band jams.
The video's production involved Denver Water headquarters, a water treatment plant, and a lake. Luthye admits to using some video editing to enhance the choreography but is thrilled with the overwhelmingly positive reception.
Denver Water's summer watering restrictions, which run from April 29 to October 1, aim to curb water usage during peak demand. The video serves as a catchy reminder to adhere to these regulations, especially during the day when evaporation is highest.
The "Splashstreet Boys" parody has struck a chord with viewers, who have praised its creativity and effectiveness. On YouTube, one user exclaimed, "I have never been more obsessed with a music video or municipal infrastructure employees."
Encouraged by the video's success, Denver Water is considering a follow-up release next year. The company's goal is to continue raising awareness about water conservation and promote responsible water usage practices within the community.
The full summer watering rules from Denver Water can be found on their website. Summer officially begins on June 20, and adherence to these guidelines is crucial to ensure a sustainable water supply for the city's residents.
Jimmy Luthye expressed his delight at the video's reception, saying, "For how long it took to concoct the idea, we spent a remarkably little amount of time practicing." The video has undoubtedly left a lasting impression on viewers, demonstrating the power of creativity in promoting important environmental messaging.
Denver Water's "I Water That Way" parody serves as a valuable reminder about the significance of conserving water, especially during the hot summer months. The catchy melody and recognizable lyrics make the message easy to remember and share, underscoring the importance of collective action in preserving our precious water resources.
