In the face of rising inflation and societal pressures, a new trend known as the 'soft guy era' is empowering women in relationships and redefining the traditional roles of financial providers.
The 'soft guy era' has emerged on TikTok as a movement promoting partnership, financial equality, and a fresh perspective on relationships. Spearheaded by TikTokers Lil Goodie and Scarfacemark, the movement challenges the 'provider' stereotype and encourages women to share the burden of financial responsibility.
"The 'soft guy era' is about promoting partnership. If you're a grown woman and you can't put up 50% of the bills, you're broke and lazy," said Lil Goodie.
Scarfacemark echoes this sentiment, stating, "We don't care anymore. We know that being a provider is a scam. Women got money, they are working, so they need to contribute."
While some interpret the 'soft guy era' as the woman paying for everything, the movement's focus is on finding partners who contribute equitably. It acknowledges the financial realities of modern life and the need for two incomes per household.
"I want my woman to have money as well," said Scarfacemark. "They want us to have money."
Goodie emphasizes the importance of shared responsibility: "How can we send our kids to private school if I'm paying all the bills and for your lifestyle?"
TikToker Jojo Scarlotta adds his perspective on the impact of rising inflation: "Everything went up in cost. I don't know what they expect people to do. People with just one income, how do they expect people to survive?"
The 'soft guy era' movement emphasizes the importance of financial literacy and the need for women to be financially secure. It is a response to the economic challenges facing young couples and a call for a more equitable distribution of financial responsibilities.
In an era where traditional gender roles are evolving, the 'soft guy era' empowers women to prioritize their financial well-being and challenges the assumption that men must bear the sole burden of providing for their partners.
While the movement has sparked some controversy, it has also resonated with many who see it as a positive shift towards a more balanced and collaborative approach to relationships.
"It's not just satire. This is now a movement," said Scarfacemark.
As the 'soft guy era' continues to gain momentum, it is likely to continue reshaping societal expectations around financial roles in relationships and promoting financial empowerment for women.
