Artificial intelligence (AI) has given the average person unprecedented access to create deepfakes of celebrities. Despite existing laws, experts warn that current measures may not be sufficient to protect celebrities' rights. Nicolas Cage expresses fear about the technology and its potential to replace actors.
Nicolas Cage, the renowned actor, has openly voiced his apprehension about artificial intelligence (AI), particularly its implications for actors and the film industry. In an interview with The Hollywood Reporter, Cage revealed that he was "terrified" of AI's potential to replace human artists and performers.
Cage's concerns stem from a recent film project where his likeness was digitally scanned and manipulated to match his eye color and alter his physical features. This incident highlighted the ease with which AI can be used to create realistic deepfakes, which are manipulated videos that seamlessly merge an individual's face or body onto another person's.
The Rise of Deepfakes: AI Outpaces Celebrity Likeness Laws
The actor expressed his fear about the future of artistry in cinema, questioning where the "truth of the artist" would end up if their likenesses could be replicated and modified with AI. Cage's reservations mirror those of actress Emily Blunt, who has also expressed her concerns about AI's impact on the industry.
Beyond the ethical implications, the rise of deepfakes also raises legal concerns. AI expert Marva Bailer notes that while there are laws in place to protect celebrity likenesses, the average person now has easier access than ever to create deepfakes. This accessibility poses a challenge to existing laws, which may not be comprehensive enough to cover all potential scenarios and advancements in AI technology.
The Rise of Deepfakes: AI Outpaces Celebrity Likeness Laws
In 2022, during the writers' and actors' strikes that halted Hollywood production, AI was a major point of contention. Stunt performer Freddy Bouciegues emphasized the need for fair compensation when performers' likenesses are used in AI-generated content. The subsequent strike resolution included provisions requiring employers to obtain informed consent from performers before creating digital replicas and to compensate them accordingly.
The growing availability of deepfake technology has sparked concerns among celebrities, including Nicolas Cage, about the unauthorized use of their likenesses. Experts warn that current laws may be insufficient to address this emerging challenge, necessitating ongoing legal discussions and adaptations to ensure the protection of performers' rights and the integrity of the film industry.
The Rise of Deepfakes: AI Outpaces Celebrity Likeness Laws
Despite the challenges posed by AI, Cage remains hopeful about the future. He believes that AI can be used for positive purposes and that it is important to find ways to balance technological advancements with the preservation of human artistry. As the technology continues to evolve, it will be crucial for lawmakers, industry leaders, and celebrities to collaborate to develop appropriate regulations and ethical practices that protect the rights of performers and ensure the responsible use of AI in the entertainment industry.
